Customer Name: Daxinganling Baisheng Blueberry Technology Development Co., Ltd.
Service project: brand development and design
Project Content: Mystery Enterprise Brand Image and Product Development
Service team: Gu Yi · Brand Creation Department
Special note: The work has been put on the market, the copyright has been copyright protected, please do not copy, steal.

Project Background: Daxinganling Baisheng Blueberry Technology Development Co., Ltd. was founded in 2007. The company is located in Jiagedaqi Industrial Park, Daxing'anling, Heilongjiang Province. The registered capital is 13.33 million yuan, and the company's (www.lanbaibei.com) blueberry industrialization project has a total investment of 50 million yuan. It covers an area of ​​23,000 square meters and a building area of ​​6,300 square meters. The company uses the unique resources of Daxinganling, wild blueberry, as the main raw material to develop blueberry series products - wild blueberry organic food series and functional food series. The products mainly include: wild blueberry juice drink, wild blueberry pulp, blueberry juice concentrate, wild blueberry dried fruit preserve, wild blueberry jam, blueberry fruit cake, wild blueberry fruit wine, blueberry frozen fruit, red bean bilberry frozen fruit.

The creative process:
From "Blue Yan Zhi" to "Meng Ling"
“Mingling” did not exist at the beginning of the creation, but after the customer conducted a comprehensive inspection and in-depth understanding of the communication, made a major adjustment: everything started again, the new design gave this blueberry wine a new brand tonality. Let us re-open a new direction from the brand name, starting from the name, positioning the brand to the basic system design of the product, and designing the whole package design in the later stage! And we are very confident to welcome this challenging project, so we have a deep understanding around Daxinganling. We found this small category to be a very special and interesting feature: wine everyone can Thinking of the original origin of Bordeaux, France, liquor Maotai can think of Guizhou Maotai Town, yellow wine can think of Zhejiang Shaoxing daughter red, is that we can start from the blueberry production area, Daxinganling? We also hope that we can realize that the final vision and expectation of consumers will be able to equalize the Lingling and Blueberry wines in Daxing'anling!

The main body of the logo is based on the brand name “Mystery Ridge”. The labyrinth and the elements of the earth are integrated into it. The labyrinth is used to symbolize the broadness and profoundness of the Daxinganling Mountains. This highlights the company’s majestic feelings and integrates the elements of the earth to represent the development of the company. . Combining the thick lines of English expression, the whole is simple and stylish.

Taking the ecological environment of Daxing'anling as the starting point, it is distributed from three points of forest, water and air, and it is suitable for the three most important points needed for blueberry planting, so as to highlight the perfection of the local environment.